For Immediate Release:

Celebrate International Red Panda Day with Laloo the Red Panda!

September 15, 2012 – Pune, India – Celebrate International Red Panda Day and the launch of a new children’s book app, Laloo the Red Panda, at the Hyatt Regency, Pune, Saturday, September 15, 2012 from 4 to 6pm. The free kid-friendly event features fun red panda themed activities such as; origami, red panda mask making and a first time ever reading of the story by the writer, Lauren Freeman.
Laloo LLC is a San Francisco based app developer and their first book application, Laloo the Red Panda (available September 15th on iPad), features the story of a red panda on a journey of self-discovery in India. Laloo LLC has aligned with Bay Area non-profit Red Panda Network, devoted to the conservation of the red panda. Twenty percent of each app install will be donated to The Red Panda Network.

Co-founder of Laloo LLC, Lauren Freeman claims, “We’re so excited to combine our launch party with the International Red Panda Day celebration! What better way to spread the word about this endangered species, and in the country where the red panda shares its habitat nonetheless. We hope that donations via purchases of this book app prove to be a viable way to contribute to The Red Panda Network’s efforts. Laloo LLC is founded on the premise that there’s no creative goal more worthy of our time, especially when it comes to children’s entertainment, than one that helps preserve our world’s natural state for generations to come.”

Red Panda Network CEO Dirk Kloss embraces the new media partners: “Mobile apps and online fundraising enable us to reach wider audiences with our conservation message who probably had never thought about – or didn’t know how – to help the endangered species and dwindling Himalayan forests that are so crucial for the livelihood of millions in resource-poor uplands and water-dependent lowlands. Laloo introduces them in a playful way to the issues and solutions, and to convenient donation options that puts them directly in touch with trusted organizations like us, so we can concentrate on what we do best: make an effective difference on the ground for the survival of people and wildlife.”

About Laloo LLC:
Laloo LLC is a Bay Area children’s book app developer with an altruistic goal; to develop entertaining book applications to teach children about endangered species, and to donate proceeds from each app install to a non-profit devoted to wildlife conservation. Their first app, Laloo the Red Panda, will be available soon in the app store. At the time of launch, Laloo the Red Panda will be priced at $3.99 USD. www.laloo.us

About The Red Panda Network:
Red Panda Network is a Bay Area non-profit organization devoted to the conservation of the endangered red panda and its habitat in the Himalayas. To stop the rapid deforestation and degradation RPN uses its hallmark community-based monitoring and conservation approach that educates and empowers mountain villagers toward more sustainable land use, energy practices, and coexistence in the forests which both animals and people depend on for their livelihoods. www.redpandanetwork.org
Contact: Lauren Freeman, lauren@laloo.us ; Dirk Kloss, dirk@redpandanetwork.org