2. Educating the public on why wild red pandas must remain wild and reduce the illegal trade demand.
Social media has become a major platform for illegal wildlife trade. Red pandas have become a popular online attraction and a number of videos of this cute cuddly-looking animal have gone viral. While this popularity has helped us raise red panda awareness, there have been some undesirable outcomes. Red pandas are smaller than many charismatic species and appear to have a calm, nonaggressive temperament which likely appeals to buyers of illegal exotic pets.
Our social media awareness campaign, #NoPandaPets, will educate people around the world why red pandas do not make good pets and why the future of the species depends on wild red pandas remaining in the wild.